Type Brand Identity Goal Shaping the audience’s perception of Camaro Client Chevy (Spec) Concept For the modern cowboys The Ad https://arcfilmhouse.com/wp-content/uploads/2025/07/Every-Era-Has-Its-Outlaw-Camaro-Spec-YouTube.mp4 The Concept This commercial focuses on brand positioning. In a far more effective way than showing off a car, we align the symbol of the cowboy with the Camaro brand. The result is that...
Type Brand Awareness Goal Re-engage old customers Client Fleet Feet Concept Awake old identities The Ad https://arcfilmhouse.com/wp-content/uploads/2020/05/YouTube-Fleet-Feet-Spec-Commercial-For-the-runner-you-still-are-2.mp4 The Concept We built the concept around the emotional pull of memory. Rather than dramatizing speed or competition, we focused on something more relatable and compelling to the average runner – identity. The idea that being a runner...