Every Era Has An Outlaw

This commercial focuses on brand positioning. In a far more effective way than showing off a car, we align the symbol of the cowboy with the Camaro brand. The result is that the audience conclude this is who buys Camaros; those who embody the spirit of the cowboy. Freedom and grit.

 We used a vintage Camaro to further connect the brand to this deep traditional, but paired it with modern cinematography to show that this spirit lives on today. Our camera and lens choices reflected this. We paired a Red Komodo, a modern cinema camera, with Zeiss Super Speeds, legendary vintage lenses.

In a sentence, Camaro is for the modern cowboys.