Established in the Truth

This brand film focuses on positioning. Our goal was to call out the existing legacy of excellence to help it grow into a school identity. Showing, not just telling, both the current and potential students what it means to be a Wild Cat. This turns a school into a community, a day job into pride, and disconnected donors into mission partners.

To be effective, this positioning needs to take place across the board, so while creating the "Hero Film", we also capture high quality stills and touch point videos to send to parents and future applicants. This creates quality and consistent messaging across the board while remaining efficient.